Something About Me...

// Designer

Current: BA Design, Goldsmiths, University of London

@d.archivol

lxmngch.studio@gmail.com

My design journey began when I found myself passionate about creating digital graphic design. However, I also find myself enjoying looking into details and stories behind every work. I realise my passion lies in multidisciplinary design, which includes but not limited to graphics.

I design not because I want to make things, but because I want to bring my novel ideas into reality. I also like to challenge stereotypes and explore cultures, especially from a food perspective. Designing an immersive experience, visual identity and advertising are the most effective ways to express my observations, yet graphics are still my most straightforward approach. I have been fortunate to collaborate with strong partners such as Disney Imagination and Hong Kong’s top influencer, Sue Chang. My design projects are mainly users’ response driven, presented through a non-western lens. They are being explored through materials, typography and set design. I believe in the power of design to deliver a comprehensive experience to the targeted audience.

I am always looking for different opportunities to collaborate and to learn throughout my design career.